ABOUT THE ARTIST
My name is Angelina Severino, I am an artist and multidisciplinary designer based in Amsterdam. My career includes work as an Art Director in advertising agencies such as TBWA, DDB, STARCOM, and recently as a Brand Identity and Product Designer for international clients like Yamaha, Coca-Cola and a number of Dutch tech companies.
Posteress is my personal artistic project where I research a diverse range of human phenomena – individuality, collectiveness, consciousness, feelings, imagination. Coming from years of work in advertising I have seen how our minds can be easily manipulated by attractive images and unfulfilled promises. This has inspired me to look further into the process of how hopes and dreams come to exist. Whether it is an innate process or an imposition of ideas, I believe this is a fascinating subject worth examining.
DIGITAL AND ANALOGUE
The poster came to existence as the possibility and need for graphic design and multiplication arose in society during the Industrial Revolution. Lithographic printing opened the doors for reproduction and established the role of the graphic designer as a multidisciplinary artist.
100 years later the poster has become accepted as an art form, finding its place next to other traditional visual arts. This is the reason I choose for limited editions and unique mixed media artworks – to treat poster art as true art. Born digitally, my posters take the shape of 50 limited edition Giclée prints and one-of-a-kind mixed media canvases.