About
About
About the artist
Angelina Severino
I am a visual artist and multidisciplinary designer based in Amsterdam. In my career I have worked as an Art Director in international advertising agencies such as TBWA, Starcom and DDB, creating visual concepts for brands like Coca-Cola, Nestlé, Finlandia and Yamaha. After more than a decade in advertising, my professional focus now lies in Brand Identity and Product Design.
Posteress is my personal artistic project where I research and structure human hopes, dreams, illusions and fantasies. With my work I want to show that graphic design is not just a functional tool for boosting sales, it is an art form in itself.
POSTER ART
DIGITAL AND ANALOGUE
The poster came to existence as the possibility and need for graphic design and multiplication arose in society during the Industrial Revolution. Lithographic printing opened the doors for reproduction and established the role of the graphic designer as a multidisciplinary artist.
100 years later the poster has become accepted as an art form, finding its place next to other traditional visual arts. This is the reason I choose for limited editions and unique mixed media artworks – to treat poster art as true art. Born digitally, my posters take the shape of 50 limited edition Giclée prints and one-of-a-kind mixed media paintings.
Soviet Childhood
Influences
As I was born and raised in Russia before the fall of the Soviet Union, my art is influenced by the radical, revolutionary approach of Russian Constructivism and Soviet design.
While most of the visionary work of Soviet designers remained unrealised, their innovative bold experiments and the dream of creating a new world continue to inspire, stimulate and attract designers all over the world, including myself.
THE MEDIUM
WHY POSTERS?
Poster Art has always advanced in sync with society's collective consciousness and its desires and fantasies which shaped the artists' communication and creativity under the direction of commissions. Abstracted from its initial functions such as selling goods or promoting events, the poster is a perfect format for expressing the artist's vision and fantasy. Its artistic value, communicative potential and creative freedom are unlimited.
The poster as an advertising format has practically disappeared from the streets, where it used to thrive, and moved to the web. There it transformed into animated banners, website headers and popup ads. The format of the artistic printed poster therefore becomes an artefact. Poster Art now finds its place in private homes, offices, hotels, where it retains its "art for the people" status and its advertising duties, this time around promoting art in everyday life.
