My name is Angelina Severino, I am an artist and multidisciplinary designer based in Amsterdam. My career includes work as an Art Director in advertising agencies such as TBWA, DDB, STARCOM, and recently as a Brand Identity and Product Designer for international clients like Yamaha, Coca-Cola and a number of Dutch tech companies. 

Posteress is my personal artistic project where I research a diverse range of human phenomena – individuality, collectiveness, consciousness, feelings, imagination. Coming from years of work in advertising I have seen how our minds can be easily manipulated by attractive images and unfulfilled promises. This has inspired me to look further into the process of how hopes and dreams come to exist. Whether it is an innate process or an imposition of ideas, I believe this is a fascinating subject worth examining.

Poster Art has always advanced in sync with society's collective consciousness and its desires and fantasies which shaped the artists' communication and creativity under the direction of commissions. Abstracted from its initial functions such as selling goods or promoting events, the poster is a perfect format for expressing the artist's vision and fantasy. Its artistic value, communicative potential and creative freedom are unlimited.

The poster as an advertising format has practically disappeared from the streets, where it used to thrive, and moved to the web. There it transformed into animated banners, website headers and popup ads. The format of the artistic printed poster therefore becomes an artefact. Poster Art now finds its place in private homes, offices, hotels, where it retains its "art for the people" status and its advertising duties, this time around promoting art in everyday life.